The Power of YouTube

Here's an interesting article I found worth reading, by gmtristan. It's a good start for a career if you don't have enough resources. learn and prosper...

Back in the old days of tri-media and Jurassic buzz-building, you needed big bucks, a very talented PR manager and lots of luck to make it big in whatever it is you want to attain – be it showbiz, business or politics.

Today, all you need is a little bit of video editing knowledge, original content (or talent) and your good friend, Youtube to make it big. Of course, luck still plays a part in the equation but the power of the Internet makes it possible for normal people to showcase their talents and skills to the entire world.

Let me share with you success stories on youtube and HOW YOU can make the difference and start your own youtube marketing/hype campaign.


How To Have A Successful Youtube Page

First, let’s look at the case of Filipino talents, Charice Pempengco, Arnel Pineda, Moymoy Palaboy, The Thriller Dancing Convicts and Happyslip. These stars were the product of Youtube.

Charice was discovered by US talk show hosts Ellen Degeneres and Oprah when a fan posted her videos on Youtube. The rest is history.

The same can be told for Journey lead singer Arnel Pineda and comedians Moymoy Palaboy.

Here are a few practical tips on how to harness the power of youtube. Who knows? You could be the next superstar.

Create a Director account – a no-brainer. Having your own youtube channel will mean you can compile all videos into categories or playlists. Make sure you select the proper tags and keywords so that you can be in the right niche.

Less is more – when making or editing videos, the golden rule is LESS IS MORE. Most people simply don’t have the time (or patience) to view your 10 or 20-minute video. Try to keep it under 5 minutes. For me, 2 to 3 minutes is best. The same is true for editing. Don’t get carried away with funky transitions and dizzying effects.

Find your niche – by creating original content. Sometimes a simple concept, like Happyslip’s original style or Moymoy’s wacky antics will sell. When you have good content, sheer WoM (Word of Mouth) will spread your video like wildfire

Invite all your friends to your channel – you can use youtube’s friend system and don’t forget to promote your channel via your SNS profiles like Friendster, Facebook or Plurk. Ask them to subscribe to your channel.

Have regular updates – maybe 1 video a day is overkill. But 1 to 2 new videos a week seems just right

Scan channels and videos with similar content – learn from the pros. Look at their videos. Discover their strong points. How long are their videos? How do they promote it.

In the end, if you have good content, it will spread like a virus. That’s the power of viral marketing and new media.

Best of luck!

Peace